There is more to business than just a great idea, but coming up with that great business idea is a solid start. If you’re looking for a profitable business idea, here are six ways to hatch ideas and separate the good ones from the future flops.

1. Ideas rarely materialize out of thin air.

2. Failure can actually be good for your business.

3. Iterate your ideas.

4. Understand the impact of time.

5. It’s not what you know, but whom.

Credit Forbes